Electrin Group takes healthy Ecommerce businesses and turns them into $2M - $10M+ Category Kings!
We are a partnership based agency,
we do better when you do better!
Electrin's mission is to become earths most results driven eCommerce marketing agency and to erase the 'I've been burnt in the past' conversation that all founders have. So we've removed the risk entirely for our clients. We are a partnership based agency, we do better when you do better!
Any business that doesn't have a system where they can confidently spend $1 and get $2, $3, $5, $7, $10 in return, is on a surefire route to NOT hit $1M - $10M. Every client at Electrin has a customer acquisition machine that we've built where $1 goes in and $4, $5, $10, $15 comes out. Equipped with this level of certainty, adding $1M - $5M to your bottom line is a simple by-product of the machine.
$20M in 12 months with a 522% increase in growth compared to the previous 12 months. This is an Ecomm client who is quickly becoming the industry leader in the outdoors and camping niche specifically. They started with us in Dec of 2019 and since then we've been able to help them go from $4M ARR to $20M ARR and we'll cross the $30M ARR mark in 2021. The reason we've helped this client ramp to such high numbers in a short period of time is because prior to working with us, they had no machine in place that enabled them to predictably spend x and generate (x*2,3,4,5). They were shooting in the dark when it came to advertising which severely limited their growth and harmed profit margins. Once we came onboard, we straightened out their sales funnel and offer, implemented deep platform strategies and cohesively combined them into 1 massive scaling operation.
This is a client who specialized in the home goods niche. Prior to becoming a Electrin Group client, their main advertising was spread across marketplaces (amazon, etsy, ebay, etc.) which took them from $0 - $30k MRR but then they were capped out. There was only so much scale they could experience with influencer marketing and so that's where we came in. They'd never ran social ads successfully and so starting from complete scratch, we were able to ramp them up to $592k + MRR (solely from our paid traffic) in 6 months with a 5.45X+ monthly ROAS. This was a byproduct of having a deep routed understanding of their ideal customer and knowing exactly what they wanted. Equipped with that knowledge, all we needed to do was simply put what they wanted in front of them and they bought. We are now pushing this clients spend beyond the $250k/month mark and are on track to surpass $10M ARR.
This is a client who specialised in the fitness niche. Prior to becoming a Electrin Group client, their main median of advertising was influencer marketing which took them from $0 - $80k MRR but then they were capped out. There was only so much scale they could experience with influencer marketing and so that's where we came in. They'd never ran a single paid ad before and so starting from complete scratch, we were able to ramp them up to $375k + MRR (solely from our paid traffic) in 6 months with a 4.8X+ monthly ROAS. This was a byproduct of having a deep routed understanding of their ideal customer and knowing exactly what they wanted. Equipped with that knowledge, all we needed to do was simply put what they wanted in front of them and they bought. We are now pushing this clients spend beyond the $500k/month mark and are on track to surpass $12M ARR.
This is real life proof that 'fiercely ramping isn't brain surgery and it can be achieved in 3 months or less'. This was a newly launched info product in Feb 2021 and within the first 4 months of being live, thanks to correctly executed paid traffic, we were able to ramp this client from spending $4k/mo to spending $16K/mo while maintaining a healthy 6.79x ROAS. This is what happens when you pair a high converting sales process, a product that has product market fit and extremely effective paid advertising. This client is now sat at $180k MRR with $30k - $40k in monthly adspend.
Striking a nerve within the audience we show ads to by crafting striking copy and pairing that with top tier creatives is the number one way to scale to $2M - $10M directly from paid traffic. This enables us to spend (as you can see above) $17K and return $124K in 30 days from evergreen ads (not a huge sale etc). We helped this client dial in his sales funnel as prior to working with us the conversion rate was below 1.0% and we helped him dial in his offering so his product became an absolute no brainer to his market (the perceived value more than outweighed the cost). This client has an AOV of ~$50 and an average CPA from ads of $7.
After losing money MoM with current and past agencies, this client came to us in a time of desperation. They couldn't go much longer without seeing some kind of profit and so, again, once they learned about our offer and track record, they wanted to give it one last shot before they took everything in house. It was very evident to the team at Electrin that the reason no one was able to make this brand profitable was because of the way they were conducting the advertising process itself. This client had everything down packed from product market fit (vital) to product operations to sales process conversion rate and offers. The biggest issue was no one could inject qualified customers into their proven sales process for a price that made sense. And so even though their sales process was highly converting, they were losing money because the advertising wasn't operating at the level it needed to be. We instantly revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with copy that not only struck a nerve in their ideal customer but actually motivated them to buy and not just read about the product or think about buying. We also injected a strong funnel structure so now there is a methodical path that we push each potential customer down which gets them closer and closer to the sale and inevitably they'll buy. Now we comfortably sit at $180- $220k MRR with the current monthly spend of $30k - $40k.
Prior to working with Electrin, this client was doing what was considered to be very well. They were at $100k/month with healthy profit margins but they knew they could be generating more from their advertising dollars. So when they came onboard, we instantly was able to eek out an extra 1.8% conversion rate from their sales process within the first few days by filling in holes that were evident. On top of that, prior to launching our first iteration of ads, we sat down with the client and crafted an entirely new offer that was far more irresistible for their ideal customer and helped make the purchase a complete no brainer. From that point, within 6 days of running the ads we were able to start ramping spend and scaling the ad account and as a byproduct, we generated $210k in the first three weeks of the second month and we closed out that month on just over $300k. A 200% increase in the first 60 days of working together.
This lifestyle clothing client of ours found a hole in the market and they constructed a product around filling that hole. They had such a strong product-market-fit that when they went to market with paid traffic, they instantly saw profitability at a high level. The major issue they had was they were capped out at $300 -$500/day in ad spend. Each time they pushed the spend to $1000+ /day, profitability instantly decreased, things started to break and they started to lose money... So it made sense for them to stay at $300- $500/day, where they were most profitable. After being served with one of our ads, this client came through our funnel and we ended up jumping on a call. Instantly, we could see this brand had mind blowing potential, they just needed a heavy hitter in their corner who could actually generate that potential for them. So they came onboard as a client. Fast forward to today, and we are comfortably spending $1k+ /day whilst maintaining a 5+ ROAS on any given day. We were able to quickly ramp past their usual $300 - $500/day spend in a hyper profitable manner by providing a more solid sales funnel from a paid traffic POV and by crafting ads that had a much longer half life. Coupling this, we seamlessly incorporated their product-market-fit offer which is enabling us to now experience a high MoM growth rate whilst staying offensively profitable and lean.
$2.4M in January 2021 with a 808% increase in growth compared to the previous January of 2020. This is an Ecomm client who is quickly becoming the industry leader in the sustainable clothing niche specifically. They started with us in Dec of 2020 and since then we've been able to help them go from $800k/mo to $2.4M/mo just to start the year. The reason revenue slowed growth 21 days in is we had produced over 54,300 orders and they needed to make sure they could keep up, they had never had a machine in place that enabled them to predictably spend x and generate (x*4 to 8). They were shooting in the dark when it came to advertising which severely limited their growth. Once we came onboard, we straightened out their sales funnel and offer, implemented deep platform strategies and forced them to become one massive scaling operation.
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